(OPINION) The brand new installment from a video game series called “Diablo” also called “Devil” features a demon that in Jewish mythology and folklore, Lilith was known to prey upon helpless newborn infants and seduced unsuspecting men, using their “wasted seed” to spawn hordes of demon babies.

According to the NYP, A video game billboard in Times Square, NY has gone viral after pollution from the raging Canadian wildfires bathed the Big Apple in orange. The display in question promotes the new “Diablo IV” game and features this demon on full display.

“WELCOME TO HELL, NEW YORK,” reads the promotion as the sinister, horned Queen of the Succubi — already bathed in red — stares down intently with a blanket of orange sky as a backdrop.

A picture of the promotion, posted on Twitter around 2:20 p.m. Wednesday has gained more than 8 million views and topped 97,000 likes just 24 hours later.

Several online viewers found the picture entertaining — and fitting. “That is unfortunate timing, lol,” commented one user. “Top Tier Marketing,” joked a second person.

“Whoever timed this ‘Diablo IV’ billboard in NYC is either the smartest or luckiest person on earth,” cracked entertainment news site Dexerto. Lulu Cheng Meservey, an executive vice president at Activision Blizzard, responded to the tweet.

This isn’t the first time New York City has displayed demons and idol gods. Back in 2015, The Hindu Goddess Kali was also displayed on the iconic Empire State building. Kali is known as the goddess of time, doomsday, and destruction. Seems, New York is laying the welcome mat for destruction! Sadly, most will laugh it off as nothing but harmless fun.